Repair and service Toyota cars in the eBook
Toyota Motor Corporation is a Japanese multinational automobile manufacturing corporation. The headquarters is located in the city of the same name Toyota.
Toyota is Japan's largest automobile company, producing about nine million vehicles a year. The company dominates the Japanese market, where about 40% of new cars were registered in 2004, and holds a significant market share in both Europe and the United States. It also holds a significant market share in several countries in Southeast Asia. Toyota overtook General Motors in 2008 to become the world's leading automobile company in terms of number of vehicles and turnover.
In early 2011, Toyota was again the world leader in sales, with nearly 8.5 million vehicles sold in 2010, up 8% from 2009 (followed by the GM and VW groups). The Japanese auto giant sold 9.75 million vehicles in 2012, overtaking American General Motors and German Volkswagen. The corporation remains the world's leading manufacturer in terms of the number of vehicles sold. However, at the end of 2016, Volkswagen dethroned Toyota and became the world's leading car manufacturer by number of vehicles sold. According to Forbes Global 2000, it was the tenth largest company in the world as of May 1, 2017. Tesla toppled Toyota in June 2020 to become the world's leading car manufacturer by market capitalization.
The Toyota logo, which appeared in 1990, is described by three ellipses, which, according to the Japanese car brand, symbolize "the union of the consumer and the soul of the product." The stylized "T" is made up of two small inner ellipses. However, Toyota has many logos, some of which are associated with a specific model and full range of vehicles. The rear logo is the same for all models, but the front logo in Japan often differs depending on the model.
The company manufactures a wide range of vehicles that are generally valued for quality materials and good design.
Toyota is one of the largest hybrid vehicle development companies and the first to mass produce and market these vehicles. Thus, its leader Toyota Prius has been produced and developed since 1997. The company has adapted its technology for small cars like the Toyota Auris or Toyota Yaris, as well as for its luxury brand Lexus. This technology has been named and marketed as "Hybrid Synergy Drive" for Toyota models and "Lexus Hybrid Drive" for Lexus models. Prius has become the best-selling hybrid car in the North American markets.